This is why I associate the samfu with prudence and humility.

To me, that is sustainable fashion at its very best – cherishing what you have and wearing timeless styles you love.

— CNA, May 2022

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But sometimes, the classics stay timeless for a reason.

Just like its name, local label Dear Samfu are in the business of keeping the traditional samfu trendy and alive.

— Time Out, February 2021

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Taking a leaf out of grandma's closet

"Even before there was sustainable fashion, my grandma was already exemplifying that - rewearing and mending her clothes,"

— The Straits Times, January 2021



Go Grandma

Again, the story is sweet.

Dear Sister celebrates the joy of sisterly love, and the collection is made entirely of surplus fabric, paying homage to the tradition of hand-me-down clothing.

— 8 Days, January 2021

Savour sweetness

Dear Samfu is quite the singular label.

It pays homage to an endearingly simple style: a grandmother’s samfu.

— The DC Edit, September 2020

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"Dear Samfu offers a modern, thoughtful re-interpretation of the timeless yet comfortable Samfu pieces worn by our grandmothers."

— Clozette, September 2020

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"The high quality and time-tested style of these matching sets makes them an excellent staple for the conscious consumer’s closet."

— Attire, July 2020

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The Inspired Co

August 2020

"This isn’t just your grandmother’s old clothes, it is your grandmother’s clothes."

— Cleo Singapore, July 2020

Support local

"Comfy, breezy, and surprisingly easy to style up."

— 8 Days, May 2020

Loungewear baby

"Essentially, it’s all about celebrating being female, and who better to be inspired from than our doting grandmas?"

— Nylon Singapore, May 2020

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