This is why I associate the samfu with prudence and humility.
To me, that is sustainable fashion at its very best – cherishing what you have and wearing timeless styles you love.
— CNA, May 2022
But sometimes, the classics stay timeless for a reason.
Just like its name, local label Dear Samfu are in the business of keeping the traditional samfu trendy and alive.
— Time Out, February 2021
Taking a leaf out of grandma's closet
"Even before there was sustainable fashion, my grandma was already exemplifying that - rewearing and mending her clothes,"
— The Straits Times, January 2021
Again, the story is sweet.
Dear Sister celebrates the joy of sisterly love, and the collection is made entirely of surplus fabric, paying homage to the tradition of hand-me-down clothing.
— 8 Days, January 2021