Our Purpose

Dear Samfu aims to bring Grandma's values of thoughtfulness and sustainability back into the contemporary woman's wardrobe. 

How it started

Let’s face it- we grew tired of mindlessly keeping up with fast fashion trends.  This often meant buying low quality clothing and throwing them out frequently, which was harmful to the environment.

In contrast, Grandma always looked amazing in the same clothes over and over again. (P.s. we call her fashion sense permanently out of season but always in style).  There was something strangely timeless and endearing about the styles of the older generations which could not be found in the endless racks of cheap mass produced clothing in stores today.

Our solution?

We make pieces inspired by the Samfu, the nostalgic and practical silhouette from Grandma.

Shop classics
Sustainability efforts