Dear Samfu aims to bring Grandma's values of thoughtfulness and sustainability back into the contemporary woman's wardrobe.
How it started
Let’s face it- we grew tired of mindlessly keeping up with fast fashion trends. This often meant buying low quality clothing and throwing them out frequently, which was harmful to the environment.
In contrast, Grandma always looked amazing in the same clothes over and over again. (P.s. we call her fashion sense permanently out of season but always in style). There was something strangely timeless and endearing about the styles of the older generations which could not be found in the endless racks of cheap mass produced clothing in stores today.
We make pieces inspired by the Samfu, the nostalgic and practical silhouette from Grandma.
The Samfu (cantonese for 衫裤 shan-ku) is a breezy shirt and trouser pairing usually made out of the same fabric. The top (sam, 衫) overlaps at the front which is secured with studs or loops. The bottom (fu, 裤) is a pair of wide waistband loose trousers.
Designed for maximum comfort for the tropical heat, ease of movement and modesty, the Samfu became a highly popular everyday style in Singapore in the 1950-60s. Given the garment’s quality fabric and careful construction, it is little wonder that Grandma’s Samfus have stood the test of time and remain as her favourite wardrobe staple today.
We believe that the values behind the Samfu can fight fast fashion. Launched in small batches and designed with longevity in mind, every Dear Samfu garment is a re-interpretation of the Samfu story. We hope that you may share this special story by cultivating a beautiful relationship with your very own piece in the long run.