Every year, we come home to the same house... but somehow, it’s never quite the same.
FESTIVE 2026
House of Joy 一屋欢喜
Dear Samfu Squad, we're super excited to present to you our annual Festive 2026 collection - launched before the holiday season leading up to Lunar New Year.
Festive 2026 brings to mind a family home — laughter spilling from the kitchen, old tiles cool under bare feet, memories threaded through the seams of a new dress. Each piece is made for the small moments and memories that make a house feel alive.
This collection is especially grounded - with subtle fabric choices and silhouettes you'll see yourself reaching to day to day even after the holiday and lunar new year season.
Part 1 - launched
Part 2 - 30 Dec 2025
Part 3 - 16 Jan 2026
It’s funny, how we spend all year chasing the world… then remember the world fits right here, in one house of joy.
Every Dear Samfu piece is a love letter to the past - encapsulating a core memory, or a familiar feeling of home. In Part 2, we bring you bestselling Festive styles like the Big Sister Cheongsam Top and matching skirt, and the beloved Little Sister Cheongsam Dress - this time presented with groundedness and practically in mind - just enough colours to spark joy, enough uniqueness to turn heads, but always easy and comfortable to wear on the skin.
Introducing two new classic dresses with mileage beyond the new year
Gather Dress (Part 2): Shirred details like a warm hug, in Peach Check & Blueberry Check
Nowadays Dress (Part 1): Effortlessly multi-way, in Pink Milk & Soda Check (currently on preorder)